Course in Behavioural Economics - Virtual Learning
Course Objectives
- Develop a profound understanding of Behavioural Economics Concepts and their impact on financial, business, and policy decisions.
- Explore Behavioural Economics Biases and cognitive limitations affecting judgement, decision-making, and market behaviour.
- Apply Behavioural Economics Insights to enhance strategic planning, risk assessment, and consumer engagement.
- Analyse key Behavioural Economics Models used in predicting and influencing choices across different economic sectors.
- Examine the role of Behavioural Economics Studies in financial markets, corporate decision-making, and government policy formation.
Target Audience
Target Audience
- Financial professionals, investors, and business leaders seeking to integrate Behavioural Economics Applications into economic forecasting, market analysis, and investment strategies.
- Marketing and sales specialists aiming to leverage Behavioural Economics Insights to shape consumer preferences, pricing strategies, and branding initiatives.
- Government policymakers, economists, and public sector professionals interested in applying Behavioural Economics Principles to enhance regulatory frameworks and public policies.
- Entrepreneurs, strategists, and corporate decision-makers looking to refine business models through Behavioural Economics Concepts for competitive advantage.
Course Outline
- Introduction to Behavioural Economics
- Understanding the evolution and significance of Behavioural Economics Theories in contrast to classical economic models.
- The intersection of psychology and economics in shaping real-world decisions.
- Key distinctions between rational choice theory and Behavioural Economics Models.
- Cognitive Biases and Decision-Making
- Exploring Behavioural Economics Biases, including loss aversion, anchoring, and the endowment effect.
- How heuristics influence financial decisions and market behaviour.
- Real-world Behavioural Economics Examples of irrational decision-making in business and finance.
- Behavioural Economics in Finance and Investment
- The role of Behavioural Economics Research in understanding stock market trends and investor psychology.
- Application of Behavioural Economics Studies to risk assessment and portfolio management.
- Overcoming biases in economic forecasting and financial modelling.
- Consumer Behaviour and Market Dynamics
- The influence of Behavioural Economics Insights on purchasing behaviour and brand perception.
- Strategic pricing, product positioning, and consumer loyalty through Behavioural Economics Applications.
- Case studies illustrating the impact of Behavioural Economics Principles on marketing and sales.
- Policy, Regulation, and Public Decision-Making
- How governments and organisations apply Behavioural Economics Concepts to influence societal behaviour.
- The effectiveness of "nudging" strategies in policy design and public welfare.
- Behavioural Economics Studies on tax compliance, healthcare decisions, and environmental sustainability.
- Advanced Behavioural Economics Models and Applications
- Exploring mathematical and experimental Behavioural Economics Models in predicting human behaviour.
- The role of technology, artificial intelligence, and big data in enhancing Behavioural Economics Research.
- Future trends and innovations in Behavioural Economics Applications across industries.
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Virtual Schedule
| Date | Venue | Fees | |
|---|---|---|---|
| No upcoming sessions are currently scheduled. Contact Us | |||
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